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The Emotional Impact of Failure: Entrepreneurs are Human Too

In Episode Two of Anatomy of Failure, Ivy Walker and psychotherapist Megan Bruneau discuss how entrepreneurs can build emotional resilience to navigate the challenges of failure. Megan's work with entrepreneurs and high achievers has shown that it's not the failure itself that hinders success, but the avoidance of emotional discomfort that creates the biggest obstacles.

Feb 5, 2025

Perfectionism and the Fear of Failure: An Entrepreneur's Achilles Heel

Clinically, the fear of failure often stems from perfectionism, a pattern rooted in early life experiences. Many entrepreneurs internalize the belief that success equals worth, leading to a constant need to meet high expectations and avoid mistakes. This can manifest in maladaptive behaviors like workaholism or even emotional eating, as entrepreneurs try to avoid confronting difficult emotions.



Rewriting Your Story as an Entrepreneur: Shifting from Fear of Failure to Growth Mindset

Our mindset shapes the way we approach challenges. Ivy and Jeannette emphasize that the stories we tell ourselves influence our actions. "We're always telling ourselves stories," Ivy notes. These narratives can either propel us forward or hold us back. Jeannette encourages clients to ask, "What's the worst that can happen?" and confront their fears head-on. Reframing the fear of failure allows entrepreneurs to move past limiting beliefs and adopt a mindset that fosters growth.

Self-awareness is key to overcoming fear. Jeannette asks her clients, "Whose story is that? Is it serving your goals, or is it holding you back?" Rewriting your narrative around the fear of failure is a crucial step in embracing a growth mindset and taking action.



The Evolutionary Purpose of Emotions

Emotions aren't inherently bad; they've played an evolutionary role in helping us survive by signaling vital information. For instance, healthy anger alerts us when boundaries are crossed. However, society often stigmatizes emotional expression, leading many entrepreneurs to suppress their feelings to avoid discomfort. This emotional avoidance can increase reactivity, especially when dealing with the fear of failure. To manage stress and overcome the challenges of entrepreneurship, it's crucial for entrepreneurs to notice how emotions manifest in the body and respond mindfully. Megan emphasizes that learning to sit with emotional discomfort is key to building resilience and making intentional decisions, which is essential for overcoming failure in business.

Diversifying Your Self-Worth Portfolio: A Key to Entrepreneurial Resilience

Entrepreneurs often tie their self-worth too closely to their business's success or failure. Megan advises her clients to diversify their self-worth portfolio, which means finding value not only in business outcomes but also in relationships, hobbies, and activities outside of work. She points out, "Our self-worth actually isn't dependent on just outcomes, achievements, and appearance." A well-rounded sense of self-worth can help entrepreneurs build emotional resilience, manage failure more effectively, and prevent burnout. By developing this broader perspective, entrepreneurs can remain grounded during difficult moments, ensuring sustained entrepreneurial success



ACT, Movement, and Self-Compassion: 3 Strategies for Overcoming Fear of Failure

Megan highlights key strategies for entrepreneurs to manage emotional avoidance, including Acceptance and Commitment Therapy (ACT), which helps align behavior with core values. She also recommends somatic practices like qi gong, yoga, and meditation to support emotional resilience.

Another powerful intervention is self-compassion. This isn't a "fluffy" concept but involves a balance of empathy, kindness, and self-responsibility. By practicing self-compassion and allowing emotions to move through us somatically, entrepreneurs can transform their "failure story" into a source of growth.



The Role of Entrepreneurial Community in Metabolizing Shame and Overcoming Failure

Finally, Megan emphasizes the importance of community in metabolizing shame. Entrepreneurs often feel isolated in their journey, but sharing experiences in a supportive group-whether online or in-person-can be invaluable. Entrepreneur mental health thrives in a community that fosters open conversations about failure, beyond the cliché of 'failing forward.


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